Consumer Rights

Seniors are an important market segment that the industry and policymakers can no longer ignore. Nonetheless, despite the growing silver economy, restrictions to enjoying basic products and services still exist.

AGE is raising awareness about how the lack of adequate consumer rights can impact the quality of life and individual dignity, in particular among the most vulnerable older people. For example, rising energy prices and deteriorating services are leaving more and more older persons close to the poverty line with the choice between heating and eating, or being cut-off from essential services because they are not able to pay the bills. EU legislation for energy retail markets is aimed at supporting all customers, but in particular those that Member States define as vulnerable customers.

From product safety and mechanisms of protection, to informed decisions on pension plans and transparency of banking services, reinforced consumer rights have a very significant impact on older people's lives. To achieve this goal AGE is engaged in a permanent dialogue with:

  • EU Commission's Dialogue Group on age and disability in financial services,
  • other user groups and the industry in the Financial Services User Group (FSUG),
  • the European Consumers' Organisation (BEUC),
  • the European Insurance Federation (CEA).




Objectives and areas for action

This Task Force seeks to guarantee that older people's rights as consumers as prescribed in the EU legal framework and adequately applied at national level, in particular through:

  • Monitoring the application of national and EU legislations regarding these rights;
  • Raising awareness about obstacles older persons encounter at grass-roots in enjoying their economic and social interests as consumers;
  • Mapping of various aspects of vulnerability and measures which can contribute to improving access to and enjoying consumer rights;
  • Helping to inform and empower older people on how to make better decisions as consumers.


Contact person

Maciej Kucharczyk, Secretary General:
and Nena Georgantzi, Policy Coordinator: 


AGE news on the Consumer rights

Other EU news on the Consumer rights

Useful links/documents


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The contents of the articles are the sole responsibility of AGE Platform Europe and can in no way be taken to reflect the views of the European Commission.