Challenging old age stereotypes – HelpAge campaigns on Older Persons’ International Day

On International Day of Older Persons, HelpAge International is launching a campaign to address the old age stigma and stereotypes that have been exacerbated during the COVID-19 pandemic. Those stereotypes lead to further age discrimination and undermines people’s inclusion and participation as they age.

HelpAge invites you to help them challenge ageist assumptions around old age, using their campaign designs and sharing their videos.

You will also find key messages, testimonies and pictures in HelpAge communciations toolkit.

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