Senior Coach, an Italian awareness campaign to promote social inclusion and participation in later life


Abitaresociale launched last December 2019 the ‘Senior Coach’, an awareness campaign on Instagram aimed at promoting an active and dynamic lifestyle among people over 50.

The Senior Coach is a consultant and motivator who proposes ideas, suggestions and practical solutions to improve well-being by supporting an active ageing process among people over 50.

Senior coach is a social innovation project of Abitare Sociale in collaboration with ASP Terre di Castelli – “G.Gasparini”.

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External Resources

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