New EU official logo will identify legal online pharmacies

On 24 June, the European Commission adopted an implementing regulation under the falsified medicinal products directive, which introduces a common logo to help identify legal online pharmacies. The new regulation aims to offer better safety guarantees to the increasing number of Europeans who buy their medicines via the internet.

The logo will be fully available in the second half of 2015 and will appear on the homepage of online pharmacies with a flag corresponding to the member state in which the pharmacy is established.

How does it work?

The rectangle on the middle left side will have the flag of the EU country where the online pharmacy is established, and the text will be translated into the official language/s of that country.

First, look for the logo on the website through which you are considering buying medicines and click on it. You should be taken to the national regulatory authority website, which lists all legally operating online pharmacies and other legally authorised retailers of medicines. Check that the pharmacy is listed. Then continue with your purchase. If not listed, do not buy from that website. Use one of the legitimate medicine retailers listed on your national regulatory authority’s website.

Read more in the European Commission’s press release

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