A ‘SilverGuide’ to promote age-friendly tourism in Greece

Hellas50plus-logo AGE Greek member 50+Hellas has been involved in a three-year EU-funded project ‘SilverGuide’. The project, which is coming to an end mid-June, aims to promote age-friendly tourism and attract older travelers with tailored made products. The outcome of the project was presented at a final event on 9 June in Athens, Greece.

SilverGuide-logo ‘Silver Guide’ has developed innovative tools to support the tourism sector in Greece:

  • an innovative multi-functional and easy-to-use platform to support the tourism industry, tourism operators, local authorities and individual users active in the tourism sector. It includes a Knowledge Base, a self-evaluation Tool for Age-Friendly Tourism and an Interactive Video-Editor.
  • a SilverGuide App to be used by older people travelling to Greece.

Both tools are based on the results of the SilverGuide Survey conducted with older tourists in Greece.

Read more in 50+Hellas’ press release

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