Challenging ageism: A guide to talking about ageing and older age

challenging-ageism-cover-image The Center for Ageing Better has launched a new guide to help organisations challenge ageism, tackling the negative stereotypes which are all too common in conversations about older people and ageing. The new guide is a practical tool drawing on a wealth of research about attitudes to age and the way that the public responds to different narratives about ageing and later life.

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