It reinforces concerns raised around the treatment of older people during the COVID-19 pandemic and warns that the language commonly used around ageing and older people may lead to skewed policy-making and stoke intergenerational tension. The widespread narrative often portrays older people as frail, vulnerable and dependent and frames the ageing population as a problem for society.
The report makes a number of recommendations for different sectors and fits into a broader programme of work the Centre for Ageing Better is conducting around combatting ageism.