Smart Ageing Prize

Businesses of the future should harness the skills and assets of all generations to enable people to work together and thrive through enterprise. This year's Smart Ageing Prize will reward solutions that support, empower and inspire older adults to engage in entrepreneurship, for example through the creation of intergenerational teams and skills-sharing, or digital solutions to help bring to life the entrepreneurial ideas and energy of the 60+ age group.

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