AGE human rights campaign against ageism


Support our #AgeingEqual campaign against ageism and show that

    Human Rights do not diminish with age!

Since 2018 AGE has been running a a Human rights campaign to raise awareness of prevalent ageism and mobilize to take action against it.


> Why is ageism a human rights issue?


Ageism is the systematic discrimination of persons on the ground of their age. As other discriminations, it takes various forms ranging from stereotypes to mistreatment and abuse. Ageism is often ‘structural’, i.e. sustained by our society and its institutions in laws, policies, practices or culture. This leads to many violations of human rights on the ground of age going unnoticed or being generally accepted, including by older people themselves who are often not aware of their rights being breached. In this context, the negative effects of ageism tend to be denied or are not considered as serious and harmful as other forms of discrimination, and we fail to take effective action to counter it. Read AGE position on Structural Ageism

Yet, ageism is a major obstacle to the social inclusion and equal participation of older persons. And ageist stereotypes and discriminations ingrained in our society lead to inequalities that undermine people’s enjoyment of their human rights as they age.


> An awareness-raising campaign AND a call for action

Building on the progress achieved at United Nations' level in promoting human rights in old age, our ‘Ageing Equal’ campaign aims to spread the word about how ageism affects or will affect each of us across the whole life span. The purpose of the campaign is to raise awareness of ageism - and its very negative impact on individuals and society - as the first step to take action against it.

Our campaign was first launched in 2018 on the occasion of the 70th anniversary of the International Human Rights Day.

Our 2019 campaign will run from 30 September to 6th October to mobilize older people around Europe for a week of action! Join us!

You can participate by:


> Useful links


For more information on this campaign, please contact Estelle 


This website is developed with the financial support of an operating grant of the Rights, Equality and Citizenship Programme of the European Commission. The contents of the articles are the sole responsibility of AGE Platform Europe and can in no way be taken to reflect the views of the European Commission.